Southern California-based REUSE Jeans and USA Water Polo have entered into a partnership that will bring the newly-founded, environmentally-conscious denim jean provider into the world of water polo. Eco-friendly jeans, skirts, and shorts for women, and soon men, made of 80 percent recycled cotton are the trademark of REUSE. In its agreement with USA Water Polo, REUSE jeans will have a presence at major upcoming tournaments for female athletes including the USA Water Polo Women’s National Championships and S & R Sport Girls Junior Olympics, while also providing their signature look to the USA Women’s National Team.
With an on-site presence at championships in 2010, REUSE jeans will be available for a discounted purchase price to only those participating in each event. Participants will receive a $20 discount on all REUSE products offered on-site.
“It’s our honor to partner with USA Water Polo,” said REUSE President & CEO George Powell. “The mission of REUSE Jeans is to make a lasting impact on a global and local level, and what better example than supporting female athletes dedicated to achieving excellence in the world of water polo and beyond.”
Generated from the belief that environmental awareness can coexist with fashion, the REUSE denim line embodies modern style. Featuring pieces ranging from classic 5-pocket looks to an ultra-modern skinny design, REUSE jeans are tailored for stylish fits, processed with fashion forward wash treatments, and accentuated by handcrafted detailing and signature touches.
“We discovered REUSE through our partners at Kaenon Polarized. They are another Orange County-based business and we are pleased they are joining our partner community, here in the epi-center of US water polo,” said USA Water Polo Chief Marketing Officer Jennifer Rottenberg. She added, “We are excited to support their efforts to get the word out about their unique products and we are looking forward to the water polo community at large embracing their designs and ethos.
REUSE jeans currently retail from $85 to $95, while shorts and skirts sell for $75. Visit www.reusejeans.com to shop the complete line. You can also follow REUSE on twitter @REUSEJeans or email info@reusejeans.com to request a copy of the spring 2010 catalog.
About REUSE Jeans
Generated from the belief that environmental awareness can coexist with fashion, the REUSE Jeans line of recycled denim jeans, shorts and skirts embodies modern style. Featuring pieces ranging from classic 5-pocket looks to an ultra-modern skinny design, REUSE jeans are tailored for stylish fits, processed with fashion forward wash treatments, and accentuated by handcrafted detailing and signature touches. Visit www.reusejeans.com for more information.
About USA Water Polo
USA Water Polo, Inc. is the national governing body for water polo in America, overseeing our United States Olympic program as well as 20 different championship events annually, such as Junior Olympics and Masters National Championships. With more than 35,000 members, USAWP is also the sanctioning authority for more than 500 Member Clubs and more than 400 tournaments nationwide. USAWP is committed to the development of the sport nationwide. It fosters grass-roots expansion of the sport, providing a national system of affiliated clubs, certified coaches and officials.
Monday, June 14, 2010
Friday, March 12, 2010
Monday, February 1, 2010
REUSE Jeans Makes News!
REUSE Jeans was front-and-center at one of the trendiest gift suites for the 52nd Annual Grammy Awards. Held at the new W Hotel in Hollywood, this event was not just about giving, but giving back.
REUSE Jeans Founder & CEO George Powell talks to KTLA about what we're doing to make a difference and how celebrities are using their star power to help others. Chatted with Poet from the Black Eyed Peas and more!
REUSE Jeans Founder & CEO George Powell talks to KTLA about what we're doing to make a difference and how celebrities are using their star power to help others. Chatted with Poet from the Black Eyed Peas and more!
Thursday, January 21, 2010
REUSE Jeans Featured at Madison & Mulholland Gifting Suite in Honor of Golden Globes
Aubry Fisher from LA Ink tried on the reHABILITATED super low jeans that perfectly show off her cherry blossom tattoo.
Booboo Stewart, who was cast in Twilight: Eclipse, with his songstress sister Fivel.
Adam Gaynor from Matchbox 20 picked up some jeans to raise money for Help for Orphans Inernational.
Golden Globe winner Joan Collins with REUSE VP of Sales Greg Judah.
Vanessa Williams from Soul Food, Melrose Place and Flirting with Forty.
Melrose Place cutie Thomas Calabro with Alicia.
Nick Verreos from Project Runway added an extra special signature to the jeans he included in his auction bag.Celebrity guests included Golden Globe winner Joan Collins, Gregory Michael from Greek, Betsy Rue from True Blood and My Bloody Valentine, Marisol Nichols from 24, Brittany Curran from Men of a Certain Age, soap star Deidre Hall, Adam Gaynor of Matchbox 20 and Judd Nelson from the Breakfast Club. Poker icon Annie Duke also attended the charity event along with Thomas Calabro and Vanessa Williams from Melrose Place, Evan Handler from Sex and the City and Californication, Carolyn Hennesy from Cougar Town, Kenny Johnson from The Shield and Saving Grace and Shar Jackson from Celebrity Fit Club. Nick Verreos from Project Runway enhanced his signature with a cute sketch, while Aubry Fisher from LA Ink liked the jeans so much she tried them on at the event to make sure they were a perfect fit. Amy Paffrath from E! News Now, Chris McDonald from Happy Gilmore and blogger Micah Jesse also attended the event. Booboo Stewart from Twilight and his songstress sister Fivel stopped by the REUSE table and were so impressed with the eco-friendly concept that they tweeted about REUSE Jeans on the spot.
The event was hosted at the beautiful Beverly Hills home of Help for Orphans International Founder Sarah Ehrlich.
To see all the photos of the event, please visit our Facebook page.
Monday, January 11, 2010
Eco-Friendly Glossary*
Came across this glossary of eco-friendly terms today and thought it was worth sharing. With so much confusion around the nature of the green marketplace, a little education goes a long way.
Bamboo Garments – Bamboo is 100% naturally grown and sustainable, it is also naturally antibacterial & Bamboo fibre is 100% biodegradable. As the fastest growing plant in the world, bamboo grows to its maximum height in about 3 months and reaches maturity in 3-4 years.Bamboo is known to improve soil quality in degraded and eroded areas of land.
Biodegradable – The ability to break down, safely and relatively quickly, by biological means into the raw materials of nature and disappear back into the environment.
Bonded Leather –A recycled man-made material containing elements of recycled leathers, leather scrap & tannery leather fibres, which otherwise would go to a landfill.
Compostable – A product made of materials that will break down over time in a landfill.
Corn Plastic – Derived from corn & 100% biodegradable
Cotton-Organic – Organic cotton is grown without the use of synthetic fertilizers, growth regulators, chemical pesticides, irrigation or genetic engineering.
Cyclepet – Recycled PET into fabric prevents it from ending up in the landfills.
Green – The movement that incorporates environmental awareness, social responsibility, bioregionalism, and nonviolence.
Organic - Products created through a system of farming that maintains and replenishes soil fertility without the use of toxic and persistent pesticides and fertilizers.
Organic Leather –Made from skins that are tanned using only vegetable extracts and chemicals approved by TUV. All possible by-products are also re-used. Non allergenic.
PET – Polyethylene terephthalate is the most popular thermo plastic packaging material used for drinks and food. It is lightweight, transparent, and has a good moisture barrier.
Polypropylene & Non-Woven Polypropylene –Made up from carbon and hydrogen, and manufactured without any dangerous emissions. Can be recycled, incinerated, or land filled without any harm to the environment. When burnt, polypropylene will only give off water vapor and carbon dioxide, which is converted by photosynthesis. Sometimes known as “pp”.
Post-consumer material/waste – Term used to describe material that is being reused/recycled after it has been in the consumer’s hand (i.e. soda bottles, yogurt containers).
Post-Industrial material – Term used to described scrap or excess material that a manufacturer reuses or recycles throughout the manufacturing process.
Recyclable – Materials that can be reused. Includes glass, paper, aluminum, asphalt, iron, textiles, plastics and biodegradable waste.
Recycled –Term used to describe material that has been separated from the waste stream, reprocessed into a new product and then brought back to the consumer as a new item.
Recycled Cardboard – The material is made from cardboard that has been discarded or once used by a consumer.
Recycled Content – The amount of pre- and post-consumer recovered material introduced in a material production process, usually expressed as a percentage.
Recycled Leather – Material is untreated and is made with leather scraps – recycled to save waste. (As opposed to scraps going into a landfill, they are recovered and reprocessed to make leather material.
SAFE Plastic – Truly biodegradable in landfills & composting, environmentally safe, no toxic effects, can be recycled.
Soya Bean –100% biodegradable & Non-toxic.
*Source: Halo/Lee Wayne Green Promotions, 2010
Bamboo Garments – Bamboo is 100% naturally grown and sustainable, it is also naturally antibacterial & Bamboo fibre is 100% biodegradable. As the fastest growing plant in the world, bamboo grows to its maximum height in about 3 months and reaches maturity in 3-4 years.Bamboo is known to improve soil quality in degraded and eroded areas of land.
Biodegradable – The ability to break down, safely and relatively quickly, by biological means into the raw materials of nature and disappear back into the environment.
Bonded Leather –A recycled man-made material containing elements of recycled leathers, leather scrap & tannery leather fibres, which otherwise would go to a landfill.
Compostable – A product made of materials that will break down over time in a landfill.
Corn Plastic – Derived from corn & 100% biodegradable
Cotton-Organic – Organic cotton is grown without the use of synthetic fertilizers, growth regulators, chemical pesticides, irrigation or genetic engineering.
Cyclepet – Recycled PET into fabric prevents it from ending up in the landfills.
Green – The movement that incorporates environmental awareness, social responsibility, bioregionalism, and nonviolence.
Organic - Products created through a system of farming that maintains and replenishes soil fertility without the use of toxic and persistent pesticides and fertilizers.
Organic Leather –Made from skins that are tanned using only vegetable extracts and chemicals approved by TUV. All possible by-products are also re-used. Non allergenic.
PET – Polyethylene terephthalate is the most popular thermo plastic packaging material used for drinks and food. It is lightweight, transparent, and has a good moisture barrier.
Polypropylene & Non-Woven Polypropylene –Made up from carbon and hydrogen, and manufactured without any dangerous emissions. Can be recycled, incinerated, or land filled without any harm to the environment. When burnt, polypropylene will only give off water vapor and carbon dioxide, which is converted by photosynthesis. Sometimes known as “pp”.
Post-consumer material/waste – Term used to describe material that is being reused/recycled after it has been in the consumer’s hand (i.e. soda bottles, yogurt containers).
Post-Industrial material – Term used to described scrap or excess material that a manufacturer reuses or recycles throughout the manufacturing process.
Recyclable – Materials that can be reused. Includes glass, paper, aluminum, asphalt, iron, textiles, plastics and biodegradable waste.
Recycled –Term used to describe material that has been separated from the waste stream, reprocessed into a new product and then brought back to the consumer as a new item.
Recycled Cardboard – The material is made from cardboard that has been discarded or once used by a consumer.
Recycled Content – The amount of pre- and post-consumer recovered material introduced in a material production process, usually expressed as a percentage.
Recycled Leather – Material is untreated and is made with leather scraps – recycled to save waste. (As opposed to scraps going into a landfill, they are recovered and reprocessed to make leather material.
SAFE Plastic – Truly biodegradable in landfills & composting, environmentally safe, no toxic effects, can be recycled.
Soya Bean –100% biodegradable & Non-toxic.
*Source: Halo/Lee Wayne Green Promotions, 2010
Wednesday, January 6, 2010
Top 10 Reasons to Buy Recycled Jeans by REUSE
1. We’re 80% Recycled
REUSE’s eco-friendly jeans are fashioned with 80% recycled fabric, so each purchase will help reduce waste in the world’s landfills, while contributing to a cleaner, greener Earth.
2. No One Wants to Live Next to A Landfill
According to the Environmental Protection Agency, Americans generated more than 11.8 million tons of textile waste in 2006 alone, amounting to a remarkable 10 pounds per person. Recycled jeans help preserve existing landfill space.
3. We’re Improving Our Industry
Conventional jeans are counter to sustainability, given that a single factory can add up to 60,000 pounds of textile waste to a landfill each week.
4. Eco-Friendly Products Reflect the Future
Recent consumer trends suggest a growing transition from conspicuous to conscious consumption. In response, eco-friendly apparel has experienced measurable growth. REUSE jeans embrace this paradigm shift, while helping to usher in a new era of fashion.
5. Enjoy Premium Denim without the Premium Price
Tailored for stylish fits, processed with fashion-forward wash treatments and accentuated by handcrafted details, REUSE offers premium denim without the premium price, so you can focus on the carbon cost of your jeans first and your budget second.
6. Organic Jeans are Water Hogs
Organic denim can be highly taxing on Earth’s natural resources. According to the Canadian Research Institute, approximately 1,800 gallons of water are required to manufacture just one pair of organic jeans.
7. Pollution is a Global Epidemic
As a region that has long been the center of inexpensive manufacturing, without regard to environmental preservation, China’s landfills are fraught with textile waste. By manufacturing in China, we’re not only reversing the damage in Asia, but we’re also contributing to a healthier Earth. According to the Environmental Protection Agency, on certain days, one-fourth of the particulate matter (dust and soot) clouding the Los Angeles skyline originates in China.
8. Ecology Meets Technology
While creating sustainable products, quality remains essential. That’s why, in addition to using 80% recycled cotton, REUSE incorporates 18.5% fresh cotton and 1.5% spandex for optimum strength, durability and comfort.
9. We’re Mindful of Our Carbon Footprint
When shipping from China, we have eliminated excess packaging and labeling, therefore minimizing our own carbon footprint. We are also seeking new, eco-friendly methods through which to improve upon this process.
10. Healthy Earth, Healthy Economy
Both recycling and choosing recycled products create demand for more eco-friendly goods, which decreases waste, while fueling production and boosting the global economy.
Do you know of any additional reason why shopping REUSE Jeans’ 80% recycled denim line is good for the environment? Please share them here.
REUSE’s eco-friendly jeans are fashioned with 80% recycled fabric, so each purchase will help reduce waste in the world’s landfills, while contributing to a cleaner, greener Earth.
2. No One Wants to Live Next to A Landfill
According to the Environmental Protection Agency, Americans generated more than 11.8 million tons of textile waste in 2006 alone, amounting to a remarkable 10 pounds per person. Recycled jeans help preserve existing landfill space.
3. We’re Improving Our Industry
Conventional jeans are counter to sustainability, given that a single factory can add up to 60,000 pounds of textile waste to a landfill each week.
4. Eco-Friendly Products Reflect the Future
Recent consumer trends suggest a growing transition from conspicuous to conscious consumption. In response, eco-friendly apparel has experienced measurable growth. REUSE jeans embrace this paradigm shift, while helping to usher in a new era of fashion.
5. Enjoy Premium Denim without the Premium Price
Tailored for stylish fits, processed with fashion-forward wash treatments and accentuated by handcrafted details, REUSE offers premium denim without the premium price, so you can focus on the carbon cost of your jeans first and your budget second.
6. Organic Jeans are Water Hogs
Organic denim can be highly taxing on Earth’s natural resources. According to the Canadian Research Institute, approximately 1,800 gallons of water are required to manufacture just one pair of organic jeans.
7. Pollution is a Global Epidemic
As a region that has long been the center of inexpensive manufacturing, without regard to environmental preservation, China’s landfills are fraught with textile waste. By manufacturing in China, we’re not only reversing the damage in Asia, but we’re also contributing to a healthier Earth. According to the Environmental Protection Agency, on certain days, one-fourth of the particulate matter (dust and soot) clouding the Los Angeles skyline originates in China.
8. Ecology Meets Technology
While creating sustainable products, quality remains essential. That’s why, in addition to using 80% recycled cotton, REUSE incorporates 18.5% fresh cotton and 1.5% spandex for optimum strength, durability and comfort.
9. We’re Mindful of Our Carbon Footprint
When shipping from China, we have eliminated excess packaging and labeling, therefore minimizing our own carbon footprint. We are also seeking new, eco-friendly methods through which to improve upon this process.
10. Healthy Earth, Healthy Economy
Both recycling and choosing recycled products create demand for more eco-friendly goods, which decreases waste, while fueling production and boosting the global economy.
Do you know of any additional reason why shopping REUSE Jeans’ 80% recycled denim line is good for the environment? Please share them here.
Monday, December 7, 2009
REUSE Jeans is Down with Upcycling!
Wondering what to shirt to pair with your REUSE Jeans? Check out Looptworks upcycled clothing. This is a company that shares our key values and likely yours too.
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