REUSE JEANS ANNOUNCES THE OPENING OF THEIR SECOND FLAGSHIP STORE IN DALLAS, TX

Dallas, TX – REUSE Jeans, the pioneer and global leader in providing amazing, trend-setting recycled premium denim, announced today the opening of their second flagship store located at the Shops at Park Lane in Dallas, TX.

REUSE, which is an acronym for “Recycle. Environment. U. Save. Earth.” is a premium denim company that introduced their revolutionary, fully sustainable, eco-friendly fashion line (women’s and men’s) that produces each pair of jeans from 80% recycled cotton (these aren’t recycled jeans; they’re brand new and made from recycled cotton) in early 2010. REUSE Jeans may be found in boutiques across the U.S. and on their branded website (www.reusejeans.com), but the opening of their second brick and mortar store is a true milestone.

“Opening our second branded store represents a significant milestone for REUSE, as we have surpassed our expectations for the brand thus far,” said REUSE Jeans CEO and Founder, George Powell. “This is a true testament; not only to our brand, but that our consumers and customers embrace our passion for creating a fashion line with a conscience, while delivering trendy clothes at a respectable price.”

“The decision to open our second flagship store here in Dallas, TX was a simple one due to the early successes our first flagship store in downtown Laguna Beach, CA experienced since opening its doors in May, 2011,” further comments REUSE Jeans CFO, Jacob Cohen.

The REUSE Jeans second flagship store is located at 8188 Park Lane, Suite 154, Dallas TX 75231 in the Shops at Park Lane shopping center next to the Aveda Institute. REUSE will be celebrating with grand opening festivities each day Friday January 20^th to Sunday January 22^nd from 10am – 9pm.

About REUSE Jeans:

REUSE Jeans is a fully sustainable, eco-friendly fashion line (women’s and men’s) that is recycling fabric from the textile waste stream and manufacturing eco-friendly jeans, shorts and skirts from 80% recycled cotton (these aren’t recycled jeans; they’re brand new and made from recycled cotton). If you are as passionate about reducing your carbon footprint (it takes approximately 1,600 gallons of water to grow 1lb of cotton and it takes 2lb’s of cotton to produce 1 pair of men’s jeans; using 80% recycled cotton, REUSE saves approximately 2,560 gallons of water for every pair of men’s jeans produced), we welcome you to one of our flagship stores, one of the boutiques near you or to our website. For more information, visit www.reusejeans.com.